Hey, I have what I think is a great idea. I am referring to game awards/trophies. It can be used in Mule 2010, but I think it could also be applied to Classic Mule too, since it doesn't affect game play. It's just something for a bit of added fun. The trophies can be awarded at the end of the game. The trophies could be fun things like:
Git 'er Done! - Awarded to the player who performs the most actions during development over the entire game
Compulsive Gambler - Player who has the most total unused development time over the course of the game/Player who wins the most money in the pub
Big Game Hunter - Player who caught the wampus the most
Wampus extortion - Player who won the most money by catching the wampus
Free Willy - Player who set the most mules free right outside of town (or right outside of their plot if their plot is right next to town.)
Butterfingers - Player who let the most mules go within a close distance of one of their own plots (mutually exclusive to Free Willy for a single player)
Mountain man - Player who owns the most mountains (not mountain plots)
Farmer's Daughter - Player with excessive food plots (they have to produce more food than is necessary)
Unlucky Bastard - Player who was most affected by negative events
Lucky S.O.B. - Player who had the most good things happen to them
Price Driver - Player who excessively drives up auction prices
A friend in need - Player who sells the most to other players in need
Just a little mischevious - Someone who dances just a little in auction, set just a few mules free, etc. not sure of exact criteria

Stock chaser - Player who buys excess stuff, and then sells for a hefty profit, making the most money
Fat Greedy Glutton - Player who has the most total food spoilage
RUN, FOREST, RUN! - Player who covers the most ground during development
Enron Executive - Player who has the most total energy spoilage
Federation Extorsionist - Player who makes the most money selling Smithore
Fred Astaire/Dancing in the Stars - Player who dances the most in auction (carries a rank/sportsmanship penalty?)
Cookie Monster/Om Nom Nom - Player who bought the most excess, leaving other players in shortage (unless other players could not afford the price).
Oil Baron - Player who assayed the most
Real Estate Agent - Player who auctioned the most land
Of course these are just a few trophies right off the top of my head. Perhaps make the trophies be awarded when any of these conditions are met in excess, some trophies may be awarded with each game. Then a stat can be kept on the web site on how many trophies you have collected. Perhaps, the trophies can also count as achievements, like in other online games.
I don't know about anyone else, but I think this idea adds a bit of fun to playing.

If you think we should move this to the general suggestions board, then let me know.